Privacy Policy

Effective Date: November 5, 2025
Duluth Children’s Medicine
3500 Duluth Park Lane, Suite 220
Duluth, GA 30096
Phone: (678) 878-2808

1. Purpose

This Privacy Policy and Notice of Privacy Practices (“Notice”) describes how Duluth Children’s Medicine (“Practice,” “we,” “us,” or “our”) may collect, use, disclose, and safeguard your personal information, including Protected Health Information (“PHI”), in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

2. Scope

This Notice applies to all individuals who receive care from Duluth Children’s Medicine and all users of our website. It governs both online and offline data collection, including medical records, appointment scheduling, billing, and electronic communications.

3. Information We Collect

We may collect the following categories of information:

  • Personal Identifiers: Name, address, phone number, email, date of birth, insurance details
  • Health Information (PHI): Medical history, diagnoses, treatment records, immunization status, and other clinical data
  • Website Usage Data: IP address, browser type, device identifiers, and usage metrics collected via cookies and analytics tools

4. Permitted Uses and Disclosures of PHI

Under HIPAA, we may use and disclose PHI without your written authorization for the following purposes:

  • Treatment: To provide, coordinate, or manage your child’s healthcare and related services
  • Payment: To obtain reimbursement from your insurance provider or billing agent
  • Healthcare Operations: For administrative, quality improvement, and compliance activities
  • Public Health and Safety: To report communicable diseases, child abuse, or threats to public safety
  • Legal Requirements: In response to subpoenas, court orders, or government audits
  • Health Oversight Activities: For licensing, inspections, or investigations by regulatory agencies
  • Law Enforcement: As required by law or in response to lawful requests

We will obtain your written authorization before using or disclosing PHI for any purpose not listed above, including marketing or the sale of PHI.

5. Your Rights Under HIPAA

You have the following rights regarding your PHI:

  • Right to Access: You may request copies of your child’s medical records
  • Right to Amend: You may request corrections to inaccurate or incomplete information
  • Right to an Accounting of Disclosures: You may request a list of certain disclosures made without your authorization
  • Right to Request Restrictions: You may ask us to limit the use or disclosure of PHI for treatment, payment, or operations
  • Right to Confidential Communications: You may request that we contact you in a specific manner or at a specific location
  • Right to File a Complaint: You may file a complaint with our Privacy Officer or with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated

Requests to exercise these rights must be submitted in writing to our Privacy Officer.

6. Data Security

We implement administrative, technical, and physical safeguards to protect personal and health information from unauthorized access, disclosure, alteration, or destruction. These include secure servers, encrypted communications, and access controls.

7. Website Privacy and Cookies

Our website may use cookies and third-party analytics tools to collect non-personal data for performance monitoring and user experience optimization. You may disable cookies through your browser settings, although doing so may affect site functionality.

8. Third-Party Services

We may share information with third-party service providers who assist in treatment, billing, or operations. These entities are contractually obligated to protect your information and comply with HIPAA and applicable privacy laws.

9. Changes to This Notice

We reserve the right to modify this Notice at any time. Updates will be posted on our website with a revised effective date. Continued use of our services or website following such changes constitutes acceptance of the updated policy.

10. Contact Information

To ask questions, exercise your rights, or file a complaint, please contact:

Privacy Officer
Duluth Children’s Medicine
3500 Duluth Park Lane, Suite 220
Duluth, GA 30096
Phone: (678) 878-2808